11.6%
Decreased loading time across all pre-cached pages.
Overcoming Slow Load Times: How a Retailer Boosted Conversions by 30%
30% Increase in Conversion Rates for Furniture Retailer with High-Performance PWA
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30%+
Increase in conversion rates.
2.94 Seconds
To load PWA and enable checkout within 20 seconds.
Client Overview
A leading furniture retailer set out to modernize its eCommerce experience without compromising speed or performance.
With a growing mobile-first audience, the brand aimed to deliver a faster, app-like shopping journey that maximized engagement and improved conversions.
Challenges
Slow mobile load times led to high bounce rates, poor re-engagement, and an inconsistent shopping experience, reducing conversions and user retention
Mobile Drop-offs from Slow Load Times
Mobile visitors experienced significantly higher bounce rates due to lagging load times, leading to lost engagement and abandoned sessions.
Limited Re-engagement Capabilities
The brand lacked the ability to re-engage users who discovered the site via mobile search or ads, leaving untapped growth opportunities.
Inconsistent Shopping Experience Across Devices
The mobile experience didn’t mirror the polish or performance of native apps, limiting its appeal to repeat and high-intent shoppers.
Solution
Built a performance-first PWA with browser-side caching, runtime optimizations, and a modular design system, ensuring faster load times, smoother navigation, and mobile engagement.
Performance-First Application Architecture
Introduced a shell-based structure that loads critical resources up front, delivering faster page loads and a native-like mobile experience.
Browser-Side Caching for Critical Journeys
Precached essential user flows to reduce load time and maintain fast performance, even under poor network conditions.
Component-Driven Design System
Developed a modular frontend framework to support consistent user experience and simplify future upgrades across teams.
Runtime Caching for Non-Critical Routes
Applied incremental caching during navigation to reduce production errors and improve responsiveness across all user sessions.
Business Impact
Achieved a 30%+ conversion rate boost, 11.6% faster load times, and seamless mobile checkout, allowing purchases within 20 seconds and reducing drop-offs.
Boost in Conversion Rates
PWA rollout drove a 30%+ increase in conversion rates by removing friction from the mobile purchase flow.
Faster Load Times Across Key Journeys
Optimized performance led to a 11.6% decrease in load time across all pre-cached pages, improving user satisfaction and retention.
Streamlined Mobile Checkout Experience
Users could launch the storefront in under 3 seconds and complete a purchase within 20 seconds, reducing drop-offs and enabling faster transactions.
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Hiren Dhaduk
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