100x
Supported 100s of white-labeled solutions.
Global Auction Platform Achieves Zero Downtime with DevOps Pipeline
Scaling to hundreds of deployments with containerized microservices and cloud orchestration
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10+
Implemented 10s of integrations across 100s of instances.
0
No downtime over subsequent auction sessions.
Client Overview
A global auction platform provider serving high-volume, white-labeled deployments needed to modernize its infrastructure and development workflows.
With complex integrations, distributed deployments, and real-time bidding requirements, their existing system struggled to keep up with scaling demands, release coordination, and platform reliability.
Challenges
The high-stakes, time-sensitive auction platform had architectural, operational, and release-related issues that impacted speed, stability, and coordination.
Scale Limitations
Completing hundreds of deployments introduced infrastructure strain and exposed gaps in the system's scaling and custom configuration handling.
Integration Overhead
Each deployment required syncing with billing, CRM, inventory, and bidding systems, making data exchange inconsistent and difficult to maintain reliably.
Release Timing Conflicts
Lack of centralized release control led to delays and mismatched versions across regions, threatening live auction uptime and user experience.
Solution
We modernized the auction platform’s architecture, deployment workflows, and integration framework to improve scalability, reduce downtime, and streamline global operations.
Microservices-Based Architecture
Applied modular architecture and containerization to core services like bidding, video, and workflows to enable independent scaling and faster time-to-market across regions.
Message-Based Integration
Standardized integrations across billing, CRM, inventory, and auction systems using a message bus architecture that reduced system coupling and improved reliability at scale.
Automated Deployment
Built automated CI/CD workflows with integrated testing and version control to reduce manual steps, shorten release cycles, and support fast, stable rollouts without downtime.
Infrastructure Observability
Implemented real-time monitoring, incident tracking, and performance reporting to maintain uptime visibility, powered by infrastructure-as-code for optimized scaling.
Business Impact
The platform overhaul improved scalability, release stability, and infrastructure visibility, allowing seamless team integration across geographies.
Improved Operational Scalability
Modular architecture and infrastructure standardization enabled the platform to handle hundreds of white-labeled deployments across global markets.
Faster, Stable Releases
Automated CI/CD workflows reduced release time, increased version consistency, and enabled zero-downtime updates during global auction sessions.
Team and Cost Optimization
Cross-geography knowledge sharing, standardized processes, and efficient scaling enabled cost-effective operations and seamless collaboration.
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Hiren Dhaduk
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